"If you can't put it into a matrix, you haven't thought about it enough" - Dr. A
 

 

 

EDUCATION>

Ph.D., Marketing, University of Alabama, 1982
M.B.A., Marketing, Xavier University, 1973
M.A., Psychology, Western Michigan University, 1971
B.A., Psychology, Bucknell University, 1965

KEY AWARDS / AFFILIATIONS>

  • Licensed psychologist, Ohio number 2101
  • Distinguished Fellow, Academy of Marketing Science, 1992 to present. This lifetime designation is held by less than 40 marketing professors worldwide.
  • Fulbright Professor, Universidade Nova de Lisboa MBA Program, 1988.
  • Luckman Fellowship, University-wide teaching award, 1995-99.
  • Emmy Award, Best Instructional Series, 1985, for the PBS series "Marketing." On-camera host and advisor for consumer behavior segment.
  • Outstanding Teacher, Pepperdine Business Administration Division, 1985-86.
  • Vice President and/or Board of Governors, Academy of Marketing Science, 1984-94.